Privacy Policy

Last revised: November 2, 2020

Kaplan Laboratory, LLC strives to be transparent about our privacy practices. We provide this Privacy Policy to help you understand how we collect, use, share, and safeguard your personal information. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to questions you may have about our privacy practices.

Types of Information We Collect

We collect information about you in a variety ways depending on how you interact with us and our products and services, including through our websites, social media pages, online and mobiles services, applications and advertisements. Some of the information we collect includes personal information that can be used to identify you. The following provides an overview of the type of information that we collect from various sources.

Information You Provide to Us. We collect information that you provide to us directly, such as when you register for an account, subscribe to receive our communications, enter contests or sweepstakes, make purchases, contact us with questions or comments, or participate in our online forums, promotions and social media platforms.
Device Information. We use technologies to collect information from your devices (computers, mobile phones, tablets, etc.) when you visit our websites or download and use our mobile apps. This information could include your IP address, device advertising ID, information about your phone’s/browser’s operating system, how you use the app or device, and your physical location.
Location Information. Some of our websites allow you to submit information about your general location, such as your zip code or address, in order to locate stores that sell our products or provide other location-related services. With your consent, some of our websites and applications also capture and record certain precise geo-location or global positioning data from your device in order to provide location-related functionality.
Information from Cookies and Other Technologies. We use technologies such as Cookies and other similar technologies, such as web beacons, clear GIF, pixels and internet tag technologies, to gather information on our websites, including for analytics and advertising purposes. Cookies and the other similar technologies provide information related to the ways consumers interact with our advertising or our websites, like browser type, browsing behaviors, user web requests, pages and content viewed, the number of new visits or log-ins, search engine referral, affiliate referrals, traffic driven by banner ads or other promotions, which items are placed in shopping carts and which are abandoned, conversions and what purchases were made and ZIP codes.
Information from Other Sources. In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, such as our business partners, our affiliates, publicly available sources, or social networks in which you participate. For example, we collect certain information that is posted on social media sites, blogs and other websites.
Third Party Pixels and Cookies. When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Use and Processing of Information

We use the information we collect to deliver, personalize, and improve our products and services, as well as to understand how you use and interact with our websites and applications. In addition to the purposes and uses described above, we use customer data & information in the following ways:

to complete transactions you have requested or fulfill orders you have placed;
to respond to or follow-up on your comments, reviews, inquiries and other requests;
to deliver targeted advertising, communications, product solutions or content, as well as services you have requested;
to conduct research and analysis related to our businesses, websites, products and services, including combining information we collect to identify other potential customers (e.g., “look alike” customers);
to tailor our products and services to your usage or preferences;
to communicate with you about contests, sweepstakes, loyalty or rewards programs, coupons, rebates, promotions or other matters which you have entered or joined or for which you have requested information;
to implement social networking features you have activated;
to publish your reviews, comments, photos, videos and other content you have posted to one of our interactive or user-generated features;
to communicate with you about your account;
to share with third parties to perform services on your behalf
for internal administrative purposes, as well as to manage our relationships;
for such other purposes as you may consent (from time to time); or
as otherwise permitted or required by applicable law.

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result (and as permitted by law), our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.

Sharing of Information

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations as permitted by law:

Acquisitions. If another company acquires, or plans to acquire, our company, business, or our assets, we will share information with that company, including at the negotiation stage.
Business Partners. We may share your information with business partners, such as service providers, vendors, sales brokers, and retail partners (and their service providers). Among other things, business partners may help us to administer our website, assist or support our business operations, conduct surveys, provide technical support, conduct research and analysis, process payments, and assist in the fulfillment of orders.
Legal Process. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, to comply with relevant laws, or to respond to requests from public and government authorities. We may also share your information in order to enforce our terms and conditions, to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, to protect our operations or those of any of our affiliates, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
Public. We may offer community features and public interactive forums through our websites, such as discussion boards, product reviews, chat rooms, forums, wikis, social networking platforms and blogs. If you decide to submit information on these pages, that information may be publicly available.
Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.

Your Choices

You can make the following choices regarding your personal information:

Access to Your Personal Information. You may request more information about the personal information that we have about you, or a copy of that information, by following the instructions described in the Contact Information section below. If required by law, upon request, we will grant you reasonable access to the personal information that we have about you.
Changes to Your Personal Information. We rely on you to update and correct your personal information. Most of our websites allow you to modify or delete your account profile. Note that we may keep historical information in our backup files as permitted by law. If our website does not permit you to update or correct certain information, contact us by following the instructions described in the Contact Information section below.
Deletion of Your Personal Information. Typically we retain your personal information for the period necessary to fulfill the purposes for which it was obtained, unless a longer retention period is required or permitted by law. You may, however, request that we delete your personal information by following the instructions described in the Contact Information section below. If required by law we will grant a request to delete information, but you should note that in certain situations, and to the extent permitted by law, we may keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, complete transactions, provide requested goods or services, identify or repair errors, or prevent inadvertent discrimination against those who exercise their privacy rights. We may also keep your information in order to use it in a manner that is aligned with the reasonable expectations of individuals or is compatible with the context in which it was provided to us.
Objection to Certain Processing. In some circumstances, you may object to our use of your personal information by following the instructions described in the Contact Information section below.
Do Not Track Feature. While some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked, these features are not yet uniform and we are not currently set up to recognize or respond to these automated browser signals regarding tracking mechanisms.
Promotional Emails and SMS Texts. You may choose to provide us with your email address and/or cell phone number for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails and SMS texts by following the unsubscribe instructions in e-mails and SMS texts that you receive. If you decide not to receive promotional emails and/or SMS texts, we may still send you service related communications.
Promotional Mailings. If at any time you do not want to receive offers and/or circulars from us you can remove yourself from our mailing lists by emailing us (our contact information is below) with “NO SNAIL MAIL” in the subject line along with your name, address and ZIP code. Please note that our mailings are prepared in advance of their being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
Revocation of Consent. If you revoke your consent for the processing of personal information then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity. You may revoke consent to processing (where such processing is based upon consent) by contacting us as described in the Contact Information section below.

Please note that to protect your information we must be able to verify your identity before we can process your request to exercise any of the foregoing privacy rights. We may conduct the verification process by email or phone, and we may ask you to provide information such as your name, contact information, and any additional relevant information based on your relationship with us.

In some circumstances, certain individuals may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us. Note that we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

How We Protect Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach affecting your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, selecting a strong password and constructing a unique password. You are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

Other Important Information

The following additional information relates to our privacy practices:

Children. Our websites and online services are not intended for adults under the age of 21 or children under the age of 18 and we do not knowingly collect personal information from children under age 18, without parental consent. Children under the age of 18 should not provide their personal information to us.
Third-Party Applications/Websites. We have no control over the privacy practices of websites or applications that we do not own. Any personal information that you provide through third party websites, applications or other means will be governed by the privacy policies applicable to those third parties and mediums.
Changes to This Privacy Policy. We may update our Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements and other factors. When changes are made to this Privacy Policy they will become immediately effective when published. You can check the “Last Updated” legend at the bottom of this page to see when this Privacy Policy was last revised.
Additional Information for California Residents. California law indicates that organizations should disclose for California residents whether certain categories of information are collected, made available to third parties in exchange for valuable consideration (“sold”) or disclosed for an organization’s “business purpose” as those terms are defined under California law. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing please submit a written request to us using the information in the “Contact Information” section below. You may also visit our “Do not sell my personal information” page to opt out. We do not discriminate against California consumers who exercise their privacy rights.

Contact Information

If you have any questions regarding this Privacy Policy or to request changes to your personal information, please contact us at team@H-PROOF.com.