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Our Story

My name is Rachel and I'm the CEO & Co-Founder of H-PROOF. I graduated from Columbia Law School and spent the next 7 years in New York helping startups grow.

I used to get terrible hangovers. This is the story of how I, with the help of a brilliant medical doctor, eliminated them.

 

It started with a very turbulent flight...

Have you ever been on a flight that was so turbulent you actually thought you might die? I was on a flight like that from New York to Los Angeles, and to distract myself from what seemed like inevitable death, I turned to my right and started talking to the woman next to me.

She asked me about my plans in LA and I told her that I had a big party on Saturday night and tickets to see the Nutcracker on Sunday afternoon, but I was worried that I would be too hungover on Sunday to enjoy the show.

That's when this woman changed my life. She told me that she found a hangover cure.

She was at a bachelorette party in New Orleans not too long ago and every morning she woke up feeling only moderately hungover while her friends suffered. They were all eating and drinking the same things, except she was also taking prenatal vitamins. Soon, the whole group was taking the prenatals, and experiencing lesser hangovers.

When we landed, she handed me some of her prenatal vitamins so I could try them.

 

My unusual journey with prenatal vitamins

I took the pills that Saturday night. I had a blast at the party, and not only did I make it to the Nutcracker the next day, I went for a hike beforehand!

So, I kept taking them. For 2 years, as a single woman, I took prenatal vitamins every time I drank. And... I shared them with my friends.

Finally, I decided it was too weird to have prenatals in my medicine cabinet, so I started researching to understand what was in them that helped with hangovers.

 

Searching for a better alternative

The reason why prenatals helped? They contain a vitamin b complex. I started taking a vitamin b complex instead; it was just as effective.

I wondered if there were other vitamins that might help with hangovers, so I continued searching. I found scientific research from all over the world showing how milk thistle, DHM, and other naturally-occurring elements help with hangovers.

I approached a brilliant patent-holding, double-fellowship trained board-certified surgeon, and asked for her help in interpreting the research. She happens to be my mother.

I didn't understand why these naturally-occurring elements helped with hangovers, when hangovers were caused by dehydration.

 

A breakthrough

She explained that hangovers aren't caused by dehydration. They're caused by the way we metabolize alcohol.

When we drink, enzymes in our liver turn the alcohol into toxins and then neutralize those toxins. When we drink more than our enzymes can handle, those toxins escape our liver and flow all over our body causing terrible symptoms.

The vitamins helped with my hangovers because they helped my body make more enzymes to process alcohol and eliminate toxins.

But the vitamins weren't perfect. They lessened my hangovers, but didn't eliminate them entirely. I wanted something more effective that incorporated all of the science-supported elements I found.

My mom was excited by the challenge.

 

Years of research & development

My mom did a deep-dive into how we metabolize alcohol and combined her medical expertise with the scientific research I found. After years of research, development, and testing, she arrived at the ultimate formula to help prevent hangovers.

Using my background in law and business, we partnered with an FDA-registered U.S. manufacturer to turn that formula into a tasty chewable tablet. H-PROOF was born!

 

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