Meet Rachel Kaplan Grossman, JD

Our Co-Founder & Chief Executive Officer

At H-PROOF, we believe vitamins should do more than sit on your shelf—they should work. That’s why every product we make is doctor-developed, science-backed, and born from real-life experience. And at the center of it all is our Co-Founder and CEO, Rachel Kaplan Grossman, JD—driving our mission with vision, precision, and passion.

With a sharp business mind, a deep commitment to wellness, and a personal stake in helping people feel their best, Rachel is the entrepreneurial force behind H-PROOF’s rapid growth and industry-defining innovation.

 

A Founder Who Felt the Need First

Rachel didn’t just co-found H-PROOF—she needed it. As a social, wellness-minded, and high-achieving professional, she knew how draining modern life could be. She wanted real, functional support without compromising her lifestyle or turning to gimmicks.

When her mom, Dr. Linda J. Kaplan, MD, formulated a vitamin to help her feel better after a few glasses of wine—and it actually worked—Rachel saw the potential to help others feel the same way. What started as a personal solution quickly became a nationally loved brand helping people everywhere live with more energy, clarity, and balance.

 

From Law to Launch

Rachel earned her BSBA in Economics from the University of Florida’s Warrington College of Business and her Juris Doctor from Columbia Law School. Straight out of law school, she dove into the startup world, honing her skills in marketing, strategic planning, and team building.

But she didn’t just want to help other companies—she wanted to build one of her own. In 2018, Rachel co-founded H-PROOF with her mother, Dr. Linda J. Kaplan, MD, combining medical expertise with entrepreneurial grit.

Since launch, she’s grown H-PROOF from a kitchen-table idea into a nationally recognized brand—leading the company to profitability, securing retail placement with The Vitamin Shoppe, and earning a spot on the Inc. 5000 list three years in a row, including a debut at No. 53.

Today, she leads H-PROOF as CEO, overseeing product development, brand strategy, and a mission-driven team dedicated to creating vitamins that actually work.

 

Why H-PROOF Is Different

Rachel’s vision for H-PROOF is simple: wellness should be both effective and effortless. That’s why she’s obsessed with products that are science-forward, doctor-developed, and easy to use—like chewables you can take anywhere, anytime.

She also makes sure H-PROOF stays grounded in what matters most: the customer. By listening closely, iterating fast, and never cutting corners, Rachel has helped build a brand that’s earned thousands of 5-star reviews and a loyal following across the country.

 

A Mother-Daughter Mission

Rachel isn’t just building a company—she’s building a legacy. She understands the value of feeling good in your body and clear in your mind. And she knows that real wellness doesn’t mean perfection—it means having the right tools to show up as your best self, no matter what life throws your way.

At H-PROOF, she’s on a mission to help more people wake up without regret, stay energized through work and play, and finally feel like their vitamins are doing something—because they are.

 

Why It Matters

In a wellness world full of fluff and filler, Rachel keeps H-PROOF focused on what actually works. Her leadership is intentional, evidence-based, and grounded in the belief that people deserve better. Better ingredients. Better science. Better results.

And with Rachel at the helm, H-PROOF isn’t just selling vitamins—it’s redefining what real, doctor-developed wellness looks like in everyday life.